Brand design, web design, and design services

to help your business thrive.

  • New business at the point where you realize you need branding ASAP?
  • Is DIY-ing your branding and design no longer working for you?
  • Current branding or website no longer align with your vision (maybe it never did!)?
  • Or maybe you’ve realized your time can be much better spent providing service to your clients than trying to figure out all the design stuff.

✦  I can help! 

 I create memorable, professional visual brand identities that align with and attract dream clients and customers. If you’re someone working to make the world a better place, I can help you tell your story through cohesive, appealing brand design.

By letting me handle the design stuff, you free up more time and energy to do the stuff you do best – serving your clients. Not only that, you get to show up looking your best with branding that resonates.

Strategy

Solutions

Support

My 6-Step Brand Design Process

I know you’re busy, so I also want to make this whole process easy for you. I’ve carefully crafted my design process with you in mind, to reduce decision fatigue and endless revision rounds, by making sure we’re both on the same path through every step of the journey.

Step 1: Brand Discovery

After a discovery call, we’ll get to the heart of your brand story with my brand strategy questionnaire. We’ll get clear on what you do, who you serve, why you do what you do, and what sets you apart. This will ensure I know your business inside and out, so I can create a visual brand identity for you that feels 100% authentic. 

Step 2: Research & Strategy

Next, I’ll take a deep dive into your business, your industry, your competitors, and your target market. This research phase is both a narrow, focused look at what you do and who you serve, and also a broad eagle-eyed view of where your brand sits in the world. 

Step 3: Brand Direction

Next, based on the research and strategy from the last step, I’ll create a brand direction for us to explore.  This brings together a moodboard, typography, color, photography, textures, and patterns representing a “look and feel” for your brand. There will also be logo style suggestions, with examples of other logos with a similar style.

This brand direction presentation is your first deliverable. With your feedback, we can then clarify this direction. This step is not meant to be prescriptive, but rather is a way for us to make sure we’re on the same path for your branding. 

Step 4: The Idea Phase

Once we’ve established a clear direction for your brand, then the logo design process begins. 

I’ll start by sketching a bunch of designs – either with old fashioned pencil and paper or on my graphics tablet, depending on my mood. 

This stage is less about perfection and more about getting as many ideas out as possible, so it’s often messy! 

Step 5: Bringing it to Life

I’ll bring my messy sketches into Adobe Illustrator and then start playing around. This stage can also be messy, as I just have fun playing with shapes, colors, and typography. 

Your next deliverable is a pdf presentation of a brand design concept based on the established brand direction.

This includes a primary logo, submarks, typography, a color palette, different layout options for your logo, and mockups of your logo on things like business cards, apparel & etc. to show you how this branding would look in the real world. 

I’ll then work with your feedback to hone your branding and logo. Sometimes this may mean going back to my sketches and trying another concept. I’m happy to provide three rounds of revisions at this stage.

Step 6: Polish & Present

I want to make your branding easy for you, so I take the time to package up your final deliverables in a way that’s organized and accessible. 

You’ll get a link to a shared Google Drive folder, where you will find all of your brand assets organized in easily understandable folders, as well as two brand guides: a brief snapshot of all your new brand assets, and a more in-depth guide to using your new branding, so you always have a reference to follow to maintain a consistent brand style.

Each design created (the primary logo, the wordmark, the icon, etc.) will be sent in multiple formats for print or web, so you always have the right file type for the application. You will get the original, editable .ai (Adobe Illustrator) source file for each, as well as .jpg, .png, .svg, and .pdf versions. If you need any other format types, I’m happy to provide them at any time down the road. You retain all rights to your logo – once it is paid for, it is yours to do with as you wish. 

Brand Identity Packages:

*all prices in $CAD

Ready to invest in your irresistible brand?

Web Design

Whether you’re looking to get your business online or your existing site needs a renovation, I can help with multiple packages to fit your needs.  

My sites are fully mobile responsive, and are as functional as they are beautiful.

You can have a peek at some websites I’ve created HERE.

 

Design Services & Support

  •  Canva templates and support
  • Book layout and design for print & epub
  • Infographics
  • Custom Illustration
  • magazines & newsletter
  • product labels
  • tshirt & apparel printing
  • signs
  • social media posts, ads & profile images
  • slide deck design
  • brochures & flyers
  • business cards
  • gift bags
  • custom pattern/surface design
  • posters
  • stationery
  • custom planner design
  • email signatures
  • sticker/decal design
  • advertisements for print or screen

Rate: $45 CAD/hr 
$300 day rate / $150 half day

Custom flat-rate packages can also be arranged.