The Resilient Business Toolkit // brand design

Nicole created The Resilient Business Toolkit to help overworked entrepreneurs to simplify their systems and find their dream team so they can get back to working in their zone of genius. Through the program, she offers one on one coaching, masterclasses, and a podcast – while also running her successful admin services business while living with nine chronic illnesses. Seriously, Nicole is one inspirational, badass human, and I was excited to work with her.

Nicole already had established branding for her parent company. I wanted to work with that branding, and make the branding for The Resilient Business Toolkit play off her main brand.

I started right in sketching in Illustrator with my graphics tablet, to emulate the hand-drawn look of the original logo. I played with lots of ideas, but ended up with the old-fashioned wooden toolbox, with the brand flowers growing from it. 

This was an alternate iteration of a logo while in the concept phase… in other words, this was me having fun in Illustrator.

Client feedback: 

Monica was so great to work with. She really took the time to understand my project and gave me really creative options for my new logo. I really appreciated that she was timely in her work and great with communication. I highly recommend working with her!